Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Summer courses are often an avenue used by students to attain additional certificates or qualifications outside of the normal school year. Whether they are bridging the gap between levels of study or adding to a career knowledge base, these courses can be found in almost any area of study.