Vogue Social Media Strategy & Marketing is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content.  Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media. In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.

Gain a definitive guide to harnessing social media for organizational success.

This program is designed for students pursuing a career within the field of social media marketing. The coursework gives students an understanding of the processes and techniques required to execute a successful social media marketing campaign, and a 12-month Co-op provides valuable work experience in the industry.

The Summer School August comprises subject courses, a German language course (A0-A2), and an intercultural workshop. The courses and excursions are compulsory for all participants within the Summer School. Students can choose in the application form between subject courses of Track (A) and Track (B).

This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands.

A Free Course On Developing Effective Social Media Content Strategies - With Certificate.

Hands-on education that teaches you how to create engaging video content for platforms such as Facebook, Instagram, TikTok and YouTube. Today, there is a high demand for marketers with video production skills. The programme will teach you to produce video content for social media platforms such as Facebook, Instagram, TikTok and YouTube. You will combine skills in video production, digital marketing and the use of analytics tools.

Prove your knowledge through this micro-credential and enhance your current career path! Upskill to remain relevant in an ever-changing field, learn key social and digital media marketing strategies and implement them immediately to expand your career and grow your business.

In the current context, the profusion of communication platforms and types of content, the democratization of content production and the speed at which information circulates, represent enormous challenges, but at the same time great opportunities, for marketers, advertisers and all professionals linked to creation , brand development and management.

Most organizations are ‘going digital’, but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.

In this course, students will learn how businesses communicate to their different stakeholders in the context of the Internet and social media, with a focus on how different communication models are used on the most popular social media platforms.

The course concept addresses users who have already gained initial experience with Facebook and Instagram Ads and is the first intensive Facebook Ads training with supervision and accompanying preparation for Facebook Blueprint certifications. The general goal of all seminar modules is that the participants are able to apply the knowledge they have acquired practically and without assistance. The group size guarantees personal support. And that from now on!

The students will learn how to create a professional-looking Facebook page; Optimize your Facebook page to reach your social media marketing goals; Incorporate Facebook advertising and paid promotion into your advertising budget; Highlight the difference between ad types and their goals such as driving traffic and much more.