Learn from expert faculty and gain hands-on experience. Be ready for your exciting career in market, social, or public policy research. In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit, and social service agencies.

Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results.

Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Marketing Skills and Application and 22 credits achieved.

The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information.

Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Market Research & Computer Skills: SAQA ID 67464 and the 20 credits achieved.

In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills

Upon completing this unit, participants would have learnt the knowledge and application skills needed to direct market research.

This Programme is designed for learners who want to enter and work in the field of Marketing.

Successful completion of the Marketing and Communication Diploma provides individuals with a sound theoretical knowledge and understanding of marketing and communication and a range of skills that will ensure these functions are effectively led and managed in an organisation or business area.

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.