Curso de Extensión Universitaria Portafolio de Relaciones Públicas: Crear una Estrategia de Comunicación
DURATION
3 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 570 *
STUDY FORMAT
On-Campus
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Admissions
Curriculum
The course is made up of the following workshops:
Point
- Introduction to the course
- PR and what is a communication plan
- Self-knowledge
- Current perception
- Brand personality
- Territories
- Goals
Target audiences
- Media (PR)
- Institutions and organizations
- Current and potential internal talent
- Current and potential clients
strategic levers
- Sponsorships
- Branded Content
- Employee Advocacy
- Brand ambassadors
- Digital conversation and networks
- Multi-channel and transversal campaigns to the public
Measurement and definition of KPIs
- What is measurement and how is it measured in communication
- Active listening
- Digital analytics tools and other tools
Team and project management
Team management, projects, and budgets
Practice
Presentation of practical cases
The University Extension Course Public Relations Portfolio: Create a Communication Strategy equips students with the necessary skills to develop effective communication strategies for public relations, and it offers 6 ECTS credits upon successful completion.
Program Tuition Fee
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.