Strategic Marketing
London Business Training & Consulting
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 week
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing-centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
Agenda
Marketing Strategy
Defining Marketing Objectives
Creating A Marketing Strategy
The Elements Of A Marketing Plan
Marketing Models And Case Studies
Market Research, Analytics and Insight
Understanding Primary and Secondary Research
Technological Considerations in Research
Quantitative and Qualitative Research
Trends Analysis and Market Overview
Demographics, Consumer Psychology and Psychographics
Behavioural Economics and Marketing
Attitudes, Values and Lifestyles
The Psychology of Marketing
Demographics and Data Insights
Creating Value in a Business Proposition
Specifying Values
Unique Selling Proposition
Seven (7) Rules of Business Propositions
Course Review
Summary and recap of key learning objectives
Action Planning
Target Audience
This course is suitable for:
- Media Planners and marketing Executives
- Account Managers and Brand Managers
- Marketing Managers
- Business Development Executives
Learning Outcomes
Upon completion of this course, you will be able to:
- Utilize analytical tools to refine the organizations marketing strategy and effectiveness.
- Guide the organizational marketing strategy that is focused on return on investment.
- Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.