Graduate Certificate in Sport and Event Marketing
Fanshawe College
Key Information
Campus location
London, Canada
Languages
English
Study format
Distance Learning, On-Campus
Duration
1 year
Pace
Full time, Part time
Tuition fees
CAD 4,538 *
Application deadline
Request info
Earliest start date
Request info
* total fee for Canadian students. $16,920.04 for international students
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This one-year post-grad program is designed to leverage your existing post-secondary education in marketing with a specialization in the area of sports and event management and with functional knowledge to enhance skills in core areas including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies, and other sports-related businesses.
Your Learning Experience
Sport and Event Marketing is a one-year Ontario College Graduate Certificate program. Upon completion of our sports marketing courses, you’ll:
- Gain real work experience in the sport and event industry during an internship with marketing partners of Fanshawe’s Kinlin School of Business;
- Build long-standing relationships with industry partners towards developing your own personal brand.
- Dive deeper into non-profit event marketing as well as festivals and sporting events;
- Hone your digital marketing skills and further your knowledge in Google Analytics, sponsorship activation, and social media circles;
- Grasp key leadership concepts for successful sports management professionals.
Program affiliations
Laptop requirements
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software.
Admissions
Curriculum
Courses
Level 1
Take all of the following Mandatory Courses:
- MKTG-1093 ---- Sports, Entertainment, and Event Marketing
- MGMT-5074 ---- Google Analytics
- COMP-6051 ---- Marketing Design
- COMM-6019 ---- Advanced Professional Communication
- MGMT-6153 ---- Leadership in Sport and Event Marketing
- MKTG-6015 ---- Non-Profit and Event Marketing
Level 2
Take all of the following Mandatory Courses:
Group 1
- MKTG-6031 ---- International Sport Marketing
- MKTG-6030 ---- Festivals, Sports, and Events Management
- MGMT-6152 ---- Ethics, Issues, and Trends in Sport Mktg
- MKTG-6032 ---- Sponsorship Activation and Analysis
- PBRL-6021 ---- Sports Media and Public Relations
Group 2
Students will be enrolled in one of the following
courses: MKTG-6033 or INNV-6001
- MKTG-6033 ---- Sport and Community Marketing in Canada
- INNV-6001 ---- Innovation Applications
Level 3
Take the following Mandatory Course:
- FLDP-6029 ---- Sport and Event Marketing Field Placement
Program Residency
Students Must Complete a Minimum of 12 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
Program Outcome
- Brand and market sports and event activities through web design, graphic design, and dynamic social media strategies to meet strategic targets;
- Develop integrated marketing and media plans using return on investment metrics (ROI) to ensure consumer-oriented objectives, strategies, and budgetary considerations are met;
- Plan, execute, and evaluate analytics strategies related to the promotion of sports and event-related activities to meet the needs of contracted not-for-profit or for-profit organizations;
- Create, develop, and evaluate sponsorship and partnership activation opportunities to support and enhance marketing strategies for sports and events;
- Problem solve and recommend unique solutions to the sport and event management business problems to ensure success for the proprietor, target audience, and sponsors of the sport or event;
- Develop sales and marketing strategies where increasing participation, leveraging investment, or encouraging the sale of sport and event management-related products and services are required;
- Plan and implement a marketing campaign that meets the needs of the various stakeholders;
- Create and support sales and customer service opportunities and strategies in the sports and event management sectors to ensure strong and continued fan engagement;
- Lead and manage a marketing team to accomplish the goals of the marketing department.
Gallery
Career Opportunities
Graduates of Fanshawe’s Sport and Event Marketing program will find a wide range of exciting career opportunities such as marketing officer, social media and digital marketing co-ordinator, brand ambassador, public relations manager, athletics facilities and events officer, director of branding and communications, manager of game-day operations, manager of ticketing & client services, special events coordinator, manager of corporate partnerships and manager of marketing and sponsorship. Graduates will exhibit strong leadership, initiative, and communication skills that will help them develop industry relationships and excel at any career they choose.
Here are some examples of career opportunities for graduates of Fanshawe’s Sport and Event Marketing program:
Field Marketing Specialist
Implement a regional sports and culture marketing plan while maintaining effective budget management.
Live Events Coordinator
Facilitate the delivery of exceptional fan experiences during live concerts and/or home games for professional and amateur sports teams (e.g., NHL, OHL, NBA, MLS, CFL, and AHL).
Director, Brand Marketing Communications
Responsible for creating and implementing strategies and plans to drive marketing communications efforts to support business goals.
English Language Requirements
Certify your English proficiency with the Duolingo English Test! The DET is a convenient, fast, and affordable online English test accepted by over 4,000 universities (like this one) around the world.