Graduate Certificate in Marketing Management
DURATION
30 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
CAD 17,284 *
STUDY FORMAT
Distance Learning, On-Campus
* international students
Introduction
This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.
Your Learning Experience
Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.
Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.
Available in a traditional in-class format with a September, January and May admission or as a fully online (asynchronous) marketing management program, full-time or part-time.
CIP Code: 52.1404
Admissions
Curriculum
Level 1
Take all of the following Mandatory Courses:
- Market Research
- Web Design for User Experience
- CRM & Automation
- Google Analytics & SEO
- Advanced Professional Communication
- Marketing Management
Level 2
Take all of the following Mandatory Courses:
- B2B Social Selling
- Global Marketing & E-Commerce
- Analytics & Metrics
Add'l Req
Students will be enrolled in one of the following groups:
Group 1
- Innovation Applications
- Social Media & Content Management
- Google & Meta Ads
Group 2
- Digital Product Innovation
- Social Media & Content Management
- Google & Meta Ads
Group 3
- Village Creative Digital Mkting Agency
Program Residency
Students Must Complete a Minimum of 10 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program.
Program Tuition Fee
Career Opportunities
Graduates of Fanshawe’s Marketing Management program can choose to pursue their career in many sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including:
- digital marketing specialist
- market researcher
- customer relationship management (CRM) specialist
- marketing specialist
- marketing analyst
- advertising specialist
- brand manager
- category manager
- account executive
- event planner
Here are some examples of career opportunities for graduates of Fanshawe’s Marketing Management program:
- Marketing Coordinator - Responsible for building and implementing key marketing campaigns.
- Marketing and Advertising Lead - Assume a passionate and creative lead role in an advertising and marketing department.
- Marketing and Events Associate - An ideal role for a “make it happen” individual who is extremely organized and experienced at supporting a wide range of marketing, communications and business development initiatives.