Designing Hotel and Restaurant Concepts
EHL Hospitality Business School
Key Information
Campus location
Lausanne, Switzerland
Languages
English
Study format
On-Campus
Duration
3 days
Pace
Full time
Tuition fees
CHF 1,700 / per course
Application deadline
Request info
Earliest start date
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Introduction
Hospitality entrepreneurs and managers worldwide are exploring unconventional concepts to unlock new areas of growth. These ideas blur the boundaries between hospitality, retail, and media, ranging from a Japanese hotel that functions as a fashion brand to a Parisian café that creates its music. Meanwhile, technological advancements, evolving consumer behavior, and deregulation are driving industry players to reassess their value propositions and move beyond their conventional roles as providers of accommodation and dining services. These changes present an incredible opportunity for hospitality and food and beverage (F&B) businesses. This course aims to equip you with the knowledge to understand these opportunities and confidently capitalize on them by developing and implementing innovative concepts for existing businesses or new ventures.
Gallery
Admissions
Curriculum
Course highlights
- Insightful guest speakers who launched fresh hospitality concepts
- Opportunities to network with other participants and guest speakers
- Interactive learning: teamwork, workshops, and discussions with industry experts
- All course material accessible through an online Learning Management System
Program Outcome
On completion of this course, participants will be able to:
- Identify the 7 essential components that are part of every hotel or restaurant concept.
- Apply a lifestyle segmentation to launch or reposition hospitality concepts.
- Craft concept stories that go beyond products and services and translate them into an operational experience.
- Leverage graphic design and interior design to bring a hospitality concept to life.
- Develop an editorial guideline to tell the concept story through media content.
Certificate of Achievement 2.5 ECTS / 1.5 US