Graduate Certificate in Lifestyle Media
Centennial College
Key Information
Campus location
Toronto, Canada
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
CAD 3,691 / per year *
Application deadline
Request info
Earliest start date
May 2024
* tuition 2 semesters Canadian students; CAD 15,693 - tuition 2 semesters International students
Introduction
- Program Code: 6436
- School: School of Communications, Media, Arts and Design
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 year/ 2 semesters
- Location: Story Arts Centre
The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media. In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who can take their passion and depth of knowledge to reach behind the scenes and share these worlds with audiences who want to learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted reliable information sources.
Admissions
Curriculum
Semester 1
- ENGL-700 Professional English Communications
- LIME-701 The Business of Media and Marketplace
- LIME-703 Design and Layout
- LIME-710 Social Media
- LIME-720 Visual Communications
- LIME-731 Writing a Lifestyle Identity
- LIME-770 The Global Lifestyle Media Landscape
- LIME-780 Professional Practice
- LIME-799 Storyworks
Semester 2
- LIME-702 Entrepreneurial Planning and Promotion
- LIME-711 Measurement and Web Analytics
- LIME-712 Multimedia Studio Production
- LIME-713 Advanced Digital Media Tools
- LIME-714 Lifestyle Public Relations
- LIME-790 Field Placement
Program Outcome
Program Highlights
- The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
- You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
- There will be a strong focus on social media and web production, including analytics and measurement.
- You'll participate in an industry field placement in an area of your interest.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Create a portfolio of work that positions an explicit identity or brand relevant to a specific market or media.
- Produce content that instructs, demonstrates and recommends lifestyle products, events or experiences in a compelling narrative manner.
- Research, source and select products and people to meet production goals.
- Compose, create, and select still or video images appropriate to project goals.
- Utilize appropriate media layout, editing, publishing and analytic tools to create, distribute and measure lifestyle media content.
- Generate and curate lifestyle media narratives to suit diverse audience expectations and experiences.
- Produce new and repurpose existing media content across multiple media platforms that create value from a marketing perspective for advertisers, personal brands and audience goals.
- Curate and explain narrative choices or judgments from lifestyle media trends and styles within the historical contexts of design and popular culture.
- Write and edit precise and effective copy as appropriate to the media, audience or project.
- Develop content and business strategy themes for media features or special issues across multiple platforms.
Career Opportunities
Career Outlook
- Spokesperson
- Columnist
- Freelance producer
- Freelance writer
- Content marketing specialist
Areas of Employment
The vibrant industries that produce consumer goods and services for this sector — as well as the media that communicate their messages — are increasingly specialized and targeted.
You will be prepared to find entry-level positions within the established lifestyle media industry as staff and freelance content creators covering subjects such as food, beauty, fashion, décor, architecture, entertaining, health, fitness, garden, family, relationships, personal finance, consumer technology and travel.
You can work toward a career as an expert for one or more niches of this vast media field — serving as a spokesperson, columnist, freelance producer and writer to serve existing or create new print, television, web or multimedia productions.
Student Testimonials
English Language Requirements
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