Graduate Certificate in Advertising - Creative and Digital Strategy
Centennial College
Key Information
Campus location
Toronto, Canada
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
CAD 4,464 / per year *
Application deadline
Request info
Earliest start date
May 2024
* tuition 2 semesters Canadian students; CAD 15,693 - tuition 2 semesters International students
Introduction
- Program Code: 6425
- School: School of Communications, Media, Arts and Design
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 year/ 2 semesters
- Location: Progress Campus
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.
This Advertising graduate certificate program is facilitated by the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on a solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.
You'll acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation, and entrepreneurialism through your courses. You'll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.
The program will focus on five key areas:
- Creative strategy, to ensure advertising meets clients' business objectives;
- Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
- Brand engagement, to create strong connections with consumers;
- Entrepreneurship, to foster essential business skills that encourage innovation and risk-taking;
- Emerging platforms to ensure you're up-to-date on the latest digital technology impacting the advertising industry.
During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world.
Admissions
Curriculum
Semester 1
- ADCS-700 Intro to Advertising and Marketing
- ADCS-701 Digital Design
- ADCS-702 Introduction to Creative Strategy
- ADCS-703 Digital Writing
- ADCS-704 Introduction to Creative Software
- ENGL-700 Professional English Communications
Semester 2
- ADCS-720 Creative Career Management
- ADCS-721 Creative Entrepreneurship
- ADCS-722 Digital Presentation
- ADCS-723 The Digital Ecosystem
- ADCS-724 Prototyping and Research
- ADCS-725 Collaboration
- ADCS-750 Field Placement
Program Outcome
Program Highlights
- This Creative and Digital Strategy program will allow you to turn a degree or diploma into an exciting career in a growing field of the advertising industry.
- You'll learn to create digitally-centric creative portfolio pieces using current industry design and writing standards.
- Faculty members have extensive industry experience and can help you connect to the industry by tapping into their networks.
- The program is offered at the Story Arts Centre, about 15 minutes from most advertising and digital marketing agencies in Toronto. To enhance the learning experience, there will be numerous opportunities to collaborate with your peers in a range of other marketing and communications-focused programs.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop digitally-centric creative portfolio case studies using current industry-standard writing and design skills.
- Justify, analyze and critique multi-media advertising creative campaigns that support business and marketing objectives and goals.
- Develop and write creative advertising strategies using current and relevant industry tools and best practices.
- Apply constructive criticism to enhance and innovate creative thinking.
- Develop action plans that build strategic creative advertising campaigns using collaborative techniques.
- Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
- Develop, communicate and present creative advertising campaign strategies that meet or exceed business and marketing goals or objectives.
- Address, evaluate and respond positively to a creative critique.
- Apply research and investigative skills to the creative development process.
Career Opportunities
Career Outlook
- Digital art director
- Digital designer
- Digital writer
- Information Architect
- Digital strategist
- Content strategist
Student Testimonials
English Language Requirements
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