Commercial Theater Graduate Certificate Accelerated Summer Institute
Boston, USA
DURATION
6 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
20 May 2025
TUITION FEES
USD 3,900 / per course
STUDY FORMAT
On-Campus
Introduction
Web Analytics for Business
MET AD 688
Explores web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google Analytics tool is used for the collection of website data and analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of websites, how search works, and how results are ranked. Application areas mining the social web and game metrics are extensively investigated. R, SQL, and Power BI software are used in this course.