Boston University Summer programs
Advertising Summer Courses
Boston, USA
DURATION
12 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
20 May 2025
TUITION FEES
USD 3,260 / per course
STUDY FORMAT
On-Campus
Introduction
Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr.
- Summer 1 (May 20-June 27)
- Summer 2 (June 30-August 8)