Digital Marketing
Bayswater Education
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
4 weeks
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Why Study at Bayswater?
In 2021 we joined forces with Eurocentres, an icon in our industry with over 70 years’ experience, representing a new era in international education. This is where experience meets progress. Together, as Bayswater, we have become a leading provider of experiential education to Generation Z. We offer a wide range of courses that give students relevant, cutting-edge skills for the future economy, whilst satisfying every young person’s dream of exploring the world and expanding their horizons.
- Learn the latest trends in digital marketing
- Study in London, the business capital of Europe
- Gain a qualification with the Digital Marketing Institute
- Meet and learn from top executives and experts
Ideal Students
This globally recognised certificate in Digital Marketing is perfect if you:
- Work in traditional marketing and want to update your skillset;
- Are a recent graduate who wants to get career-ready
- Are an entrepreneur or new business owner
- Want to implement a successful digital strategy
* Please note that B2 English is required
Curriculum
Digital Marketing at Bayswater
Bayswater’s Digital Marketing course was developed by the Digital Marketing Institute, alongside experts from Google, Facebook, LinkedIn and more. Your learning is shaped by their hands-on experience in the industry. After taking the 3-hour exam at the Pearson Vue Test Centre in London, you will be a certified Digital Marketing professional complete with a Bayswater certificate and a 6-month membership with the Digital Marketing Institute.
What's Included in the Digital Marketing Diploma?
- Up-to-date, relevant content taught by industry specialists
- Workshops, company visits and guest lectures from the digital industry
- Group work, culminating in an end of course presentation
- DMI exam fee at any Pearson Vue Test Centre
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Paid Search (PPC) using Google Ads
- Display & Video Advertising
- Email Marketing
- Website Optimization
- Analytics using Google Analytics
- Digital Marketing Strategy