Professional Diploma in Digital Marketing

Developed by industry-leading experts, this certification program will introduce you to the most relevant and transformative aspects of digital marketing. Subject matter experts from leading companies, such as Google, Facebook, and Linkedin collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight, and case studies.

• Become an expert in online media strategies
• Learn the latest trends and gain insight into how companies develop successful campaigns
• Gain a qualification that will boost your career options
• Suitable for various skill levels

Who is it for?

• Marketing Executives, Managers, Senior Management
• IT Managers
• Business owners
• Anyone responsible for developing and implementing a digital marketing strategy for their organization
• Anyone looking to pursue a career in digital marketing

Key Facts:

• 4 weeks
• Starting dates every month
• 10 hours of lectures per week
• 5 hours of Group Project work per week
• Upper-Intermediate (B2) English Level Required
• 30k+ Graduates Worldwide
• 115 Countries
• 1 Industry Standard

Course Content

• Digital Marketing Foundations
• Website Optimization
• Content Marketing
• Social Media Marketing
• SEO
• Paid Search
• Display & Video Advertising
• Email Marketing
• Analytics
• Digital Strategy

What You Will Learn:

By earning this certification, you will be able to:

• Conduct digital research, set business objectives for campaigns, and develop a targeted digital marketing strategy
• Build and publish a well-designed and high performing and optimized website aligned to your business goals
• Create and curate compelling and innovative content that drives ROI
• Set up, optimize, create, execute, and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
• Boost your website’s organic ranking by optimizing technical on-page and off-page elements
• Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance
• Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance
• Design effective emails that generate leads, retain customers, and inspire evangelists
• Set goals for your business and website, and understand how analytics tools are used to help measurement
• Use owned, accessed, desk, audience, competitor, and social listening research to create a how-to guide for all digital marketing activities

At the end of the course, students will take a 3-hour exam at a Pearson Vue Test Centre. Upon successful completion of the course, students will become Certified Digital Marketing Professionals, and receive a 12-month membership to the Digital Marketing Institute. They will also be given a certificate from Bayswater College outlining the course that has been completed and the topics covered.

95% of our certified professionals are currently employed and 81% were promoted after earning their certification.

Student Story

“My work in marketing demands that I have basic English, but if I want to go far in the industry I will need to practice. It was so exciting to find a college where I could study the language and digital marketing at the same time. London is a young and vibrant city that gives me the energy to work hard. It’s very easy to pick up on new trends and technology in here, and I am constantly learning things I know will make me better at my job.”

Employer Story

“I work in social media, but that can often mean different things to different industries. A Digital Marketing Institute qualification shows me that a potential employee has a genuine and relevant skill set and not just a fancy job title.”

The Digital Marketing Institute

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. They have certified more professionals to a single digital education standard than any other certification body.

The Global Standard

Taught in over 80 countries around the world, we have trained more graduates to a single digital education standard than any other certification body.

Leading Digital Experts

80% of our postgraduate students now work in digital. That might have something to do with the fact that DMI’s courses are designed by expert practitioners who work and excel in a variety of digital specialisms.

Industry Validated Syllabus

DMI’s courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter, and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most.

Internationally Recognized Accreditation. Upon completion of your course, you will receive an industry-recognized, globally respected qualification.

Validated by the Industry Advisory Council. Members include:

• Google
• Facebook
• Twitter
• LinkedIn
• Microsoft

Gain Up-To-Date Industry Knowledge

Our specialist product team works closely with leading industry experts to create, review, and update your course content continuously.