This Search Engine Optimization module unravels the mechanics of boosting website visibility in search results. Gain essential skills to enhance online presence, attract users, and drive traffic. Navigate the digital landscape with expertise and transform your website into a go-to destination. Where you’ll embark on a transformative journey into the realm of digital visibility and online prominence.

The International Marketing Management program equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

For international students who wish to spend one or two semesters in Vic at the University of Vic - Central University of Catalonia, we offer a selection of business-related courses taught in English. These courses are taught by the Faculty of Business and Communication, and can be combined with Spanish Language courses. On completion students receive a UVic-UCC certificate with academic credits that their home university may recognise. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design will be invited to some of the course sessions.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

Enhance your education with a springboard to the real business world with our flagship Professional Development Diploma. The Short Programs at Schellhammer Business School are customized 2-semester programs (plus a month internship) for all (both non-academics and academics) with the aim to raise skills and knowledge with real-life practice in a chosen industry.

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

Develop strong online marketing skills to help your company stay ahead of the curve.

Get a profile that is sought-after by agencies, leading corporations and startups in the exciting world of Growth Marketing. Growth Marketing program, a unique opportunity to not only gain knowledge but also learn how to apply it. Immerse yourself in an educational experience that goes beyond conventional classrooms, providing you with the essential practical knowledge you need to excel in the fascinating field of marketing.

Vogue Social Media Strategy & Marketing is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content.  Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences.

Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

Paris… In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry. EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

Your company’s customers spend their time online—on social media, mobile apps, Internet searches. Digital marketing is the intersection of finding those qualified customers and eliciting brand awareness and engagement for your organization—whether a small startup or a Fortune 500.

Entrepreneurial Marketing Online Course: Develop the entrepreneurial mindset and toolkit to create a viable, scalable business with minimal data, limited resources, and tight budgets. Develop and continually adapt go-to-market strategies. Distinguish between marketing- and sales-led organizations and the marketers’ role in each. Establish a customer selection strategy, including buyer personas and journeys. Devise strategies for engaging and influencing the stakeholders in making purchasing decisions.

Design thinking transforms creativity into tangible solutions for our needs and challenges. The Orange Economy thrives on this blend of innovation and entrepreneurship. With cutting-edge tools like mobile internet, the Internet of Things, cloud computing, energy storage, 3D printing, and new materials, today's creative minds are reshaping our world. It's an exciting time for designers, artists, and visionary leaders to make a significant societal impact.