A course may serve a number of purposes. A student may use a course to bridge a gap between academic qualifications. Another student may use a course as a starting point for his or her career. Either way, this program of study often lasts a few weeks to a year.

What is a course in marketing research? This course looks at the processes needed to link customers, end users and producers to the one doing the marketing. Students often learn how to use information to generate marketing actions, define opportunities, manage the data collection, communicate findings, improve the understanding of information and design the collection of data. Classes for this program may include managing focus groups, introduction to ethnography, introduction to quantitative data analysis and introduction to conjoint analysis.

After completing this education, a student may be better prepared to continue his or her education or enter the career world. If this course is used as professional training, the student may be able to get a mid- to high-level management position and a raise.

While it is important to understand the course, you may also want to get an idea of the tuition. The cost of a course in marketing research can vary greatly from one school to the next. To get a reliable estimate, you may need to contact the school or schools you are interested in.

Once you have completed this study, you may be prepared to take on a high-powered career within the marketing world. Some students with this degree go on to be a market research analyst, brand manager, account executive, moderator, field director, focus group moderator, telephone supervisor, coder, programmer, data entry clerk or account representative.

After you have done some research about this program, you may want to apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.