With an online digital marketing certificate from Brenau University, you will develop the analytical and technical skills needed to work in today's complex digital marketing environment. This program is designed to get you started in your marketing career or help you supplement your current education. Upon graduation, you will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals and more. Learn more and apply today!

The Digital Marketing & Communications Certificate Program is designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing.

Business administration is the management of small, mid-size, and large businesses. The objective is to prepare students with the knowledge, technical skills, and work habits to pursue positions in various business fields. The curriculum provides a solid foundation in general business. Studying in this area will help students develop teamwork and leadership skills as well as the ability to motivate people and communicate effectively. This program will prepare individuals seeking management positions to be better candidates for promotion and those already in management positions to improve their management skills and effectiveness. Fulfills a portion of the Associate of Science Degree in Business with a Major Concentration in Management.

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.

The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A C grade or better is required in all degree and certificate major and major elective courses.

This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.

Prove your knowledge through this micro-credential and enhance your current career path! Upskill to remain relevant in an ever-changing field, learn key social and digital media marketing strategies and implement them immediately to expand your career and grow your business.

Postgraduate Certificate Professional in Business and Marketing is a course that aims to develop managers to work in multimodal markets (on/off line) and in constant change in management and technology, offering the necessary tools for analysis, planning, implementation and control of business strategies in complex environments.

This programme is designed for undergraduate business students who have a particular interest in the new and fast-changing digital world of marketing and media.

The Higher Certificate in Marketing consists of seven modules

Most organizations are ‘going digital’, but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.

This 12-month program will teach you the essence of branding and identity design. First, you will learn the basics of graphic design, color theory, typography, composition, and layout design, and participate in the studio classes. After that, you will move to the advanced courses 25 in total, including Branding, storytelling, copywriting, advertising, poster design, marketing, and many more. Upon completion, you will acquire strong identity and branding design capabilities, and you will be able to create logos, banners, and posters. Design marketing materials and much more.

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Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

The students will learn how to create a professional-looking Facebook page; Optimize your Facebook page to reach your social media marketing goals; Incorporate Facebook advertising and paid promotion into your advertising budget; Highlight the difference between ad types and their goals such as driving traffic and much more.