objective

Apply a strategic communication model that allows you to achieve your goals in each conversation and / or sale of projects, presentation of results and sale of products or services, based on a model of logical and emotional communication.


Benefits of the program

  • You will acquire knowledge that will allow you to improve your communication skills.
  • You can transmit content that is difficult to explain, in such a way that the recipient perceives it as easy and understands its reason for being and / or usefulness.
  • You will acquire a communication model that will make it easier for your audience to connect and get involved by understanding the value of the information received.
  • You can develop conversations, messages, presentations, among others, with the exact content and the level of relevance necessary to take the recipient to the desired objective.
  • You can develop visually memorable presentations, both to present results and to sell a new project.


Addressed to

Coordination positions, chiefs, managers, managers or analysts of any area of ​​an organization; professionals, interns or graduates, of any degree; analysts, executives, managers, managers or executives of any area of ​​the organization.

Content of the program

The StorySelling Seminar Visual Thinking: Connecting with your Audience consists of a module, which totals 40 hours of study in total

Module 1. StorySelling Visual Thinking (40 hours)

  • 14 things you need to know or remember before designing a message
  • The power of logic and feelings as a means to build trust in the receiver
  • History as a structure that generates differential and significant value
  • The 4 basic archetypes for the design of a message
  • The 7 key smart questions to design an assertive message
  • The StorySelling model
  • Mind and Emotional Board
  • Practice, practice and more practice
  • Basics of visual communication
  • Visual ideation process based on the StorySelling model
  • The 3 M: logical and emotional visual elements
  • Rule "333" applied to Visual Thinking
  • Visual Thinking Practice
Program taught in:
  • Spanish

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Last updated October 24, 2018
This course is Campus based
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Duration
40 
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Price
19,400 MXN
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