PROFESSIONAL MARKETING & CONSUMER BEHAVIOUR MASTERY COURSE
Atton Institute
Key Information
Campus location
Dubai, United Arab Emirates
Languages
English
Study format
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Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Sep 2023
Introduction
Times are changing, and a typical marketing department is no longer sufficient to compete with others. Marketing has evolved to become a game-changer, and therefore, a well-defined marketing strategy results in winning the competition race. To build successful marketing tactics, you must understand the concepts and models of modern customer behaviour, and factors influencing it.
Client behaviour is a truly vital aspect of marketing as it reflects consumer reasons and motives – how and why people make decisions. Mastery in understanding customer behavior provides the ability to build and adjust marketing campaigns to meet customer demands; therefore, it is of particular importance. This course in consumer buying behavior teaches you how customers make decisions, what can influence such decisions and how you can understand, predict, and impact them. The modern business environment is rapidly reshaping, and this course will ensure you are skilled in managing such challenges.