Graduate Certificate in Digital Communication Management
Fanshawe College
Key Information
Campus location
London, Canada
Languages
English
Study format
Distance Learning, On-Campus
Duration
1 year
Pace
Full time
Tuition fees
CAD 4,857 *
Application deadline
Request info
Earliest start date
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* total fee for Canadian students. $16,278.64 for international students
Scholarships
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Introduction
Pursue a career in communications and add practical digital media skills to your resume with this post-graduate program in Digital Communication Management. This intense, one-year program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience, and user design.
Your Learning Experience
In the Digital Communication Management program, our industry-trained and connected faculty will teach you the tools and skills required to work in digital communication. You’ll develop and analyze materials that attract and engage diverse audiences, and sharpen your communications skills to create and distribute content for a range of platforms using multimedia and interactive tools.
You’ll also cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities in communication management. Through our program, you’ll learn professional communication industry standards, practices and ethics, and copyright law in the development and delivery of content.
Gain practical skills in user experience, from conceptualization to implementation of multi-platform programming, and graduate ready to hit the ground running in the workplace. Upon graduation, you’ll be prepared for jobs such as Digital Communication Specialist, Social Media Manager, Social Media Strategist, and Digital Media Manager.
This program pairs well with graduate certificates such as Public Relations - Corporate Communications, Marketing Management, or Advanced Communications for Professionals.
Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, and web and digital design.
Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.
Gallery
Admissions
Curriculum
Courses
Level 1
Take all of the following Mandatory Courses:
- COMM-6042 ---- Writing for Digital Media 1
- DIGL-6007 ---- Digital Media & Design 1
- MMED-6038 ---- Multimedia Production 1
- MGMT-6161 ---- Organizational Behaviour & Ethics
- DIGL-6008 ---- Digital Analytics & Optimization
- MGMT-6162 ---- Social Media Management
- COMP-6055 ---- Website Design & Content Management
Level 2
Take all of the following Mandatory Courses:
- COMM-6043 ---- Writing for Digital Media 2
- DIGL-6009 ---- Digital Media & Design 2
- MMED-6039 ---- Multimedia Production 2
- MKTG-6035 ---- Digital Marketing Strategy
- ENTP-6006 ---- Business & Entrepreneurial Skills
- INNV-6002 ---- Digital Media Portfolio
- MGMT-6160 ---- Digital Project Management
Program Residency
Students Must Complete a Minimum of 11 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
Program Outcome
The graduate has reliably demonstrated the ability to:
- Create and distribute content for a range of platforms using multimedia and interactive tools.
- Conceptualize, develop, and manage the implementation of multi-platform programming based on convergence skills to enhance user experience.
- Apply analytical and creative skills to refine the layout and development of a variety of communication materials to increase audience engagement.
- Cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities, including self-employment.
- Comply with professional communications industry standards, practices and ethics, and copyright law in the development and delivery of content for diverse audiences.
- Apply data analytics skills in the strategic development of communication materials that align with the client's goals.
- Employ creative techniques and problem-solving skills to enhance audience engagement with communication materials.
Career Opportunities
Graduates of this program will possess in-demand skills that are desirable across all employment sectors and that enhance graduates’ advancement potential. In particular, career opportunities exist in the following fields: business, finance, health care, information technology, management, government, and non-profit. Job titles may include digital communication specialist, social media manager, social media strategist, and digital media manager.
Here are some examples of career opportunities for graduates of Fanshawe’s Digital Communications Management program:
Digital Communication Specialist
Develop brand digital priorities and gain alignment across channels, build, schedule, deploy, and analyze email campaigns, and identify opportunities to improve and optimize digital campaign performance through testing.
Social Media Manager
Act as an online brand ambassador, publish and manage social media content using various platforms and create and post shareable videos and images.
Digital Media Manager
Deliver digital advertising campaigns, oversee conversion tracking, and analyze results to optimize tactics, insights, and strategy.
English Language Requirements
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