Foundation Program in Fashion Design & Marketing

• Duration: 7-month program in English
• Campuses: Paris
• ECTS Credits: 60
• Limited to: 25 students per class

Our research shows that you may be one of 60% of young professionals in fashion, who are unsure of their preferred role in the industry. For you, we have designed the Fashion Design & Marketing Foundation Program, as the ideal first step for young professionals seeking careers in fashion design, business, marketing and merchandising.

Our Fashion Design & Marketing Foundation program offers a 360-degree view of the world of fashion. It is designed for intending fashion professionals, who are unsure about their areas of interest. It is the ideal primer for those looking to get a first taste of the fashion industry, before a deeper academic or professional experience. This foundation program is intense, diverse and condensed, combining in-class training with workshops, field trips, and real-life case studies.

The program also features French language classes and cultural experiences to stimulate the integration of students keen on building their careers in Paris - the fashion capital of the world.

By the end of this program, students would have discovered their areas of interest. To continue their development, this Fashion Design & Marketing Foundation program dovetails seamlessly into our programs: Bachelor Fashion Design & Technology, Bachelor Visual Merchandising, and Bachelor Fashion Marketing.

Out of the 60 ECTS credits you earn during this foundation program, 30 ECTS credits can be transferred into our Bachelor Fashion Design & Technology program and 30 ECTS credits into our Bachelor Fashion Marketing or our Bachelor Visual Merchandising programs.

This program is also certified by FEDE (Fédération Européenne Des Écoles).

Course Structure

Total Foundation Program: 680 hours

Business Modules (360 hours)

Fashion Business Core: 120 hours

• Business Foundations: Accounting (30 hours)
• Business Foundations: Data & Trends (30 hours)
• E-Fashion: Retail & Web Development (30 hours)
• Fashion Forward: Disruption & Sustainability (30 hours)

Marketing & COM Foundations: 90 hours

• Marketing Fundamentals (60 hours)
• Fashion Anthropology: Consumer Behavior (30 hours)

Digital Fashion: 90 hours

• Digital Design: Photoshop, Illustrator, InDesign (60 hours)
• Digital Marketing: Social Media (30 hours)

French (Fashion Industry): 60 hours

• French Language & Culture (30 hours)
• Fashion & Cultural Discovery (30 hours)

Design Modules (320 hours)

Fashion Design Foundations (140 hours)

• Fashion Figure/Figurine de mode (20 hours)
• Color (30 hours)
• Products - Technical Drawing (15 hours)
• Volume - 3D Research (15 hours)
• Fabric Swatch - Garment Upcycling (20 hours)
• Styling Workshop (10 hours)
• Life Drawing/Drawing Class (30 hours)

Fashion History & Culture (30 hours)

• Contemporary Fashion History (30 hours)

Patternmaking & Draping (78 hours)

• Skirt Block - Skirt Construction (21 hours)
• Dress Draping (21 hours)
• Pants (36 hours)

Production Foundations (72 hours)

• Intro. to Sewing + Basic Skirt (24 hours)
• Shirt (24 hours)
• Creative Shorts Project (24 hours)