EUROPEAN HIGHER EDUCATION MARKETING DEGREE

CANDIDATE PROFILE

  • Strong motivation,
  • Taste of human contacts,
  • Initiative,
  • Toughness,
  • Dynamism,
  • Availability.

ONE YEAR PROGRAMME

Europe, uniqueness values, cultural diversity

  • History and civilization - Cultures and Religions, practices and policies of European states - Geopolitics - Europe in the world - The European citizen:

European integration and its institutions in the international context

Intercultural management and human resources

  • Intercultural management: - Human Resources in Europe:

European foreign language

  • Expected capacity: understand the main points of clear standard input, and if language is familiar things in work, school, leisure, etc..
  • Being able to express oneself in most language situations encountered while traveling in the country of the target language.
  • Produce simple connected text on familiar topics and areas of interest.

NICT: New Information Technologies and Communication

  • Strategic Information Literacy - Information sources - Organization structure - ICTs: strategic tool for decision support.

Professional Marketing Techniques

  • Operational Marketing - International Marketing - Strategic Marketing - Specific Marketing - Web Marketing

COURSES

Immersion environment professional a total of 6 to 12 weeks spread over the year. These periods of activity in the field lead to the achievement of one or more mercatiques actions of autonomous applied research activities in order to understand the realities of marketing activity.

REVIEW REGULATION

EVENTS UC CREDITS COEF POINT FORM TIME
A1 - Europe uniqueness values, cultural diversity A1 6 1 QCM 45 min
A2 - The construction of Europe, its institutions in the international context A2 6 1 QCM 45 min
A3 - Intercultural management and human resources A3 6 2 QCM 45 min
B3 - European Foreign Language B3 12 4 Written and Oral * 1 h 45
D31 - Marketing D31 15 6 Case Study 6 pm
D32 - Professional Edition of defense D32 15 6 Memory with oral defense 30 min
* Writing: 1 hour / Oral: 25 min 20 min of preparation and maintenance Diploma awarded by the European Federation of Schools..
Program taught in:
French

See 2 more programs offered by Ecole Supérieure de Commerce de Communication et de Gestion »

This course is Campus based
Start Date
Request Info
Sep 2019
Duration
12 
Full-time
Price
Deadline
By locations
By date
Start Date
End Date
Application deadline
Start Date
End Date
Application deadline
Start Date
Sep 2019
End Date
Application deadline
Start Date
Sep 2019
End Date
Application deadline
Location
Application deadline
End Date
Application deadline
End Date

Sep 2019

Location
Application deadline
End Date
Location
Application deadline
End Date