Courses in Sorengo in Switzerland 2022

The International Marketing Management program equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value. -

In the Fashion Studies major, courses study the history of design and image making, the sociological and communicative processes of the making of fashion, the role of technological innovation, as well as theories of product management, branding, and marketing. In the context of the liberal arts BA degree at Franklin University Switzerland, the interdisciplinary major of Fashion Studies offers the possibility for students to construct particular emphases according to their interest in the field. The program prepares students for entry-level positions in careers of fashion as well as trend research in a variety of fields, including archives, museums, galleries, media, consulting, the publishing sector, retailing, distribution, design, and the fashion business. Students may also choose to pursue design careers or advanced research of fashion towards an MA or Ph.D. degree. -