Course Content includes: the many avenues and platforms of advertising and promotion and their significance and reach. The relationship between advertising, promotion and target market and use of advertising and sales promotion as a marketing tool and means of testing effectiveness. Upon completion, students should be able to describe advertising and sales promotional appeals, explain the appropriate selection of media and discuss means of the testing effectiveness of advertising and sales promotion.


Course Details

Starting Date

28th October 2018

Part Time Face to Face Learning:

4 x 1h45 sessions, 4 days a week for 2 weeks

Entry Requirements:

No prerequisite.

The language of Delivery:

English


Course Outcome

Once you have completed this course you will be able to select appropriate advertising and promotional avenues and platforms to market a specific product or service to a selected target market and demonstrate an ability to test the effectiveness of the application.


Careers

Once you have completed this course you will be able to select appropriate advertising and promotional avenues and platforms to market a specific product or service to a selected target market and demonstrate an ability to test the effectiveness of the application.

Program taught in:
English

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Last updated January 10, 2019
This course is Campus based
Start Date
Oct. 2019
Duration
Part-time
Price
3,500 AED
Deadline
By locations
By date
Start Date
Oct. 2019
End Date
Application deadline

Oct. 2019

Location
Application deadline
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