Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).
Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.
"I met people from so many different countries and got to know their culture and their ideology. The academic life was outstanding."
—Evelyn Lentz, Senior Business Manager at Hubert Burda Media (Hamburg, Germany)
Marketing Management Certificate
Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a new marketing strategy with operational recommendations.
Whether you are seeking to manage a marketing team or a whole business, gain the foundational marketing skills to succeed in your management career.
Receive a certificate upon completion and be eligible for an internship.
Length: 1 semester
Format: Full time
Prerequisite: 3 years undergrad
Internship Option: Yes
Students must have a minimum of three years of undergraduate coursework for admission.International students must meet English Language Proficiency requirements.
Analyze current market conditions.
Investigate the relationships of product, price, promotion, distribution, customer relationship management and packaging.
Develop an integrated marketing plan.
Marketing Research: Concepts and Techniques | BUS ADM X460.6
Marketing Strategy | BUS ADM X415
Global Business and Marketing Strategy | BUS ADM X474.5
Marketing Metrics | BUS ADM X467.6
Bonus: Career Development (CEU)
Gain career orientation and hands-on training for successful job placement and career advancement. This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.
Prepare for an Internship
With your Award of Completion in hand, you're ready to take part in an internship at a leading company in San Francisco or Silicon Valley! Read more about internships.
Start Working Through an Internship or OPT
Industry GrowthEmployment of advertising, promotions and marketing managers is projected to grow 10 percent by 2026.
"As I was getting involved with the startup ecosystem, my goal was to learn how to use the marketing potential for them."—Mauricio Benvenutti, StartSe partner and serial entrepreneur/marketer
Local OpportunitiesSan Francisco ranks #7 in the highest employment of marketing managers in the United States.
If you successfully complete the Marketing Management or Digital Marketing certificate—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!
Put your newfound skills to work
Gain work experience
Expand your network
You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.
Optional Practical Training (OPT)
Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing certificates, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).
Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.
With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.
Our graduates are working at top companies, including:
San Francisco: Located in the bustling downtown area.
UC Berkeley ExtensionSan Francisco Campus160 Spear St., Floors 5, 6 and 7San Francisco, CA 94105
Program Requirements for International Students
Online Information Session
This program is structured so that international students can fulfill their Visa requirements for full-time study, as well as have the opportunity to be eligible for internships and Optional Practical Training (OPT).
English Proficiency Requirements
International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program. Scores must be from the past two years.
English Language Test
Minimum Score for Full-Time Certificates
IELTS Academic Format
TEM-4 or TEM-8
Don't meet these requirements? Email firstname.lastname@example.org to learn more about your options.
Because this is a cohort-based program and full-time attendance is required to maintain your visa status, you must attend all scheduled courses.
F-1 Visa Application and F-1 Transfer Process
If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend this program. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study. Your acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.
If you are an F-1 student at a different U.S. institution, you must complete the F-1 transfer process to attend this program. The transfer must be initiated by your current school.