This course is designed for students who want to get to know, in depth, the characteristics of Made in Italy as a recognised model that is appreciated all over the world in the fashion and luxury goods sectors. The course includes theoretical classroom lessons, workshops and other practical activities, project work and assessment tests.
The course aims to:
Define Made in Italy through its history and evolution
Closely analyse the concept of luxury
Evaluate significant case histories as symbols of Italian Excellence
Introduce the dynamics linked to the retailing of luxury goods
Duration: 150 hours over 10 weeks
Schedule: Monday to Friday
Start date: October 2018
Course Price: 6.900 euros
Lectures and practical classroom activities
Made in Italy & Luxury Goods Industry (including case-histories)
Retail Positioning in the Fashion Luxury System
The Never-ending Evolution of Retail Trends
LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites.
BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication).
EventLab Taking part in essential fashion events such as shows and exhibitions.
Students carry out two full-time week-long projects based on real fashion company orders.